With the start of summer, many people will be taking extended breaks from their businesses, either going on a long vacation or enjoying some relaxing days at the beach. While this is highly recommended, summer also marks the start of the perfect timing to your PR planning.
Magazines and longer lead news outlets typically are putting together their holiday gift guides now with year-end round up/year in review issues and their 2017 editorial calendars not far behind, so summer is the ideal time to get your public relations plans and goals for the fall, winter and beyond, started now.
BYPR has several approaches to this time of year to help companies have a successful PR plan. One of the most important factors is making sure your PR agency is on some type of ongoing, regular relationship such as a retainer that includes regular monthly media outreach as well as general strategy and planning, in addition to project-specific media relations such as new product announcements or corporate news. This approach solidifies that opportunities such as holiday gift guides, editorial calendars, upcoming events and much more, are never missed.