Last Minute PR Tips for CES and Other Shows and Events

Although it is almost the end of the year, there is still time to think about public relations for your 2019 Q1 tradeshows and events, such as CES which begins in less than a month. 

CES is one of the largest tradeshows in the country and is home to more than 4,500 exhibitors showcasing the latest and greatest consumer technologies from 3D printers, AR/VR and gaming to drones and self-driving technology.  It can be overwhelming to say the least, especially for startups and entrepreneurs.  For them, PR and media outreach are often left until just days before the show or event (if they even think of it at all).  Many of these events are also great opportunities to obtain media coverage, so not starting your PR outreach soon enough can result in missed media opportunities.  However, there is still time to utilize these PR tips to make the most of your presence at CES and other Q1 shows and events:

• Identify what is new and different.  What do you have in your exhibit that will excite the media?  Think about new products, exciting trends and the like.
• Know to whom you should be talking.   At shows such as CES, direct outreach to the media is a must if you want coverage.  For some, making sure that show management and show PR know what is new and different is a more effective way to go. 
• Make sure you have someone who has the skills to pitch your company to the media.   If you’re going to reach out to the media directly, make sure you have someone with the expertise to pitch your story to the media.  This is the most beneficial tip, especially for the last minute.  If you don’t or are unsure, think about contacting outside resources for help or for a consultation.

Follow these tips and you’ll be well on your way to making the most of your PR presence at your upcoming shows and events!