Does public relations affect the bottom line for entrepreneurs, SMBs and startups? At BYPR, the answering is a resounding “Yes!”
Such is the story conveyed to us from a Symantec VP, who spoke at a PRSA (Public Relations Society of America) event we organized. He started with Symantec in the very early days and shared with the audience how it was touch and go with the company regarding its survival. Until one story – and just one story – turned things around. They never looked back.
This has happened first hand with our clients – 10,000 plus downloads from a single Wall Street Journal story, exhibitors at the Seattle Home Show who run out of the literature they brought for the entire nine day run, after a story we placed in the local media included them and the list goes on. One good story really makes all the difference.
What are the keys to success? Work with focused PR counsel – larger agencies in spite of their self-promotion are not necessarily the key for entrepreneurs, SMBs and startups. We’ve had clients who are actively solicited by larger agencies for their accounts, simply because the results we have produced make them think they have much larger budgets than they actually have.
PR is one of the best tools entrepreneurs, SMBs and startups can use to create visibility for their companies. It only takes one news story to make all the difference!