The Power of the Press Release

If you’re an entrepreneur, SMB or startup, a press release can especially be a powerful tool.  When written and implemented correctly, a great press release (or press release program) can propel a company to the local, regional or national spotlight, at a relatively low cost. 

​However, not all press releases are the same and you shouldn’t use a one-size fits all approach.  The writer’s experience, knowledge and intuition for what will resonate with the media all play an important part.

Before you even start a press release, here are some important questions to consider: 

• Is your topic newsworthy – would the media be interested? 
• Do you know how to write a press release to gain the attention of the media?
• Do you know how to get the release in the hands of the right media?  A fee-based wire service helps – we recommend these services to most of our clients – but it is only one component in reaching the right media.
• When should you send the release to your media targets?  Many media – including daily newspapers and TV – have deadlines in advance of the publication and airdate.