If you’re an entrepreneur, SMB or startup, a press release can especially be a powerful tool. When written and implemented correctly, a great press release (or press release program) can propel a company to the local, regional or national spotlight, at a relatively low cost.
However, not all press releases are the same and you shouldn’t use a one-size fits all approach. The writer’s experience, knowledge and intuition for what will resonate with the media all play an important part.
Before you even start a press release, here are some important questions to consider: