Tips of the PR Trade
When a client comes to us with their product or service they want to promote through public relations, there are many factors that brought them to BYPR over larger PR agencies.
While we serve startups really well, we also service larger companies that like to use boutique agencies and consultants for personal service, expertise and cost savings. Sometimes it takes a little more work on their end, usually just to find the resources in this bracket, but the results and senior level counsel they receive from us is usually well worth it.
When evalutating an agency, here are some questions to ask. If there is media follow-up, who does it? Are they given talking points for the follow-up calls? What exactly does the account supervisor do on the account? With larger agencies these important day-to-day activities can easily fall through the cracks or get passed on to a junior level associate who may not have the expertise to handle these situations. Here are a few tips to our processes that we have found highly effective and a key feature as to why our clients choose BYPR:
1. We put the senior professionals on the day-to-day direct serving of our clients’ accounts, backed by our network of support professionals behind the scenes, instead of following the standard agency model of putting less senior professionals on the daily servicing, with input by senior staff.
2. In particular, at BYPR senior professionals do the planning, writing and media follow-up. That is why we get great results for our clients – many of whom are emerging companies or startups. It is not uncommon for our clients to get coverage in top national media outlets such as re/code, GeekWire, Fortune and many more!
3. Costs. Many of our startup clients are priced out of obtaining professional PR counsel because of the cost of many standard agencies. At BYPR, we have a streamlined business model that allows us to service these clients at prices to fit their budget.
4. Personal service. At the same time, we also service larger organizations that value the personal service, availability and cost effectiveness that our business model provides.
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