Not All PR Offers or Media Coverage are the Same

Public relations - which includes the art of cultivating an image with the public and the media - is a highly skilled profession.  Finding the answer that works for you is very individualized and should be tailored to your organization’s business objectives and goals

With the rise of technology tools including AI, there are companies out there that can provide the illusion that they are securing good coverage.  In reality, it is not often the case.  We are a PR agency, yet we regularly get offers from businesses - clearly not PR agencies - that they can secure PR coverage for our clients.  Securing media coverage is our core competency, so why they would even send us offers to secure coverage for our clients is more than perplexing.  But even funnier are the offers they are sending us.  Fee based advertorials, or in online media that require “pay for play”  for placement for our clients.  Even more amusing are offers from other PR agencies that think we need to secure their services in order to get PR for ourselves.  Really?  Securing media coverage is our core competency, so why we need another PR agency to do it for us is more than ludicrous.  

Look very carefully at the unsolicited offers your business may be receiving for PR.  If we as a PR agency are getting offers like these, it most likely is even worse for other businesses.

​