PR Trends in 2025

As we wrap up 2024, rapid advancements in technology are transforming all aspects of business, including PR.  AI, for example, can help PR professionals better target media lists and provide more rapid detailed analytics.  Visuals, including video, are becoming more important in helping tell your story.  However, the one factor that continues to stand out for effective PR campaigns is the human touch.

AI, for example, can make media monitoring and media list development more efficient.  Visuals can convey a story in a way that text only can’t.  But, like news reporting, the bottom line for effective PR is “the nose for news” also known as the human touch.
​
The human touch in PR includes the ability to identify and develop newsworthy stories, and then to tailor them and get them in the hands of the appropriate media.  AI and visuals can help, but it is the “nose for news” that makes individual PR professionals and PR agencies stand out from the rest.  Just like not all journalists are the same, not all PR professionals are the same.  You want the ones who know what stands out with the media.