Sounding Authentic in an Era of AI

AI can be a revolutionary force in business.  It can also be a hindrance.

Certainly, AI is changing many aspects of how we do business.  For your public relations voice, it is important to tread carefully.

Yes, AI can speed up your writing process.  Faster press releases, faster articles, faster blog posts.  You get the drift.

But they can also sound at the very least “canned.”  Worse, automated.  Which is an antithesis to what you need for PR.

PR is about telling your story.  About sounding authentic.  While AI can help speed up the process of writing, they are at best creators of average writing.  Not tools that necessarily will help you stand out from your competition.

PR is all about telling your story, in your voice, to the media.  To differentiate yourself from your competition and make you stand out.  While AI can help out, it is the personal human touch that can make all the difference.  And as we’ve said in the past, just like with the news media, not all PR practitioners have the same abilities to tell the story.  Finding the ones that can tell your story in a compelling way that resonates with the media is critical to sounding authentic, and to finding a receptive audience.