Summer Trends in PR

Summer means vacation time for many.  Warmer weather, outdoor fun and a slower lifestyle as people enjoy and relax.  In PR, it can also mean slower time to get results, as media take time for vacations too.

Building in extra time for your PR planning and deliverables is important during the summer months.  Is there a key media outlet you want to reach under embargo for your latest announcement?  Be sure to allocate extra time, to accommodate travel and vacation schedules.

On the other hand, summer can be a great time to do things like developing plans for fall PR and drafting story proposals for contributed articles.  Contributed articles aren’t as time sensitive as a product launch, for example, and getting them into the queue for editorial consideration during the summer can set you up for potentially seeing published articles in the fall and winter.   

Like everything else, PR has cycles too and summer is no exception.  Timing your PR outreach to take advantage of those cycles can help maximize your results.