Three Tips for PR Success in 2026

As we conclude 2025, many experts are sharing their thoughts on the top trends we will see in PR in 2026.  AI, personalization and the need for authenticity often lead the list.

While these are major trends, they don't necessarily address what’s important for PR success in the upcoming year.  As such, we’ve put together our top three tips for PR success in 2026 and beyond:
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• Be personal.  Why? Because this is how you get results.  Reporters thrive on unique angles, exclusives and scoops - they do NOT want to run a story just because another outlet has.  Making sure you are pitching a story that aligns with an outlet’s needs is critical, especially for top tier coverage.
• Be hands on, even if you hand off the PR role to another.  PR is your company’s personal voice to the media, and each media outlet is different.  Even if you hand off your day to day PR function to another in your organization, making sure your PR voice is true, authentic and resonates with the media is critical to your success.
• Be judicious in your reliance on AI - including the use of AI in writing your PR materials.  AI is NOT the end all - it is only a tool.  You can use it as a baseline for research (including media lists) but it isn’t necessarily a complete answer.  In terms of using AI for PR writing, in the US AI generated writing is NOT copyrightable, and many media will outright reject content that they think is generated by AI.
  
  

Follow these tips, and you will be on your way to helping further your PR success in 2026 and beyond!