Timing is Everything in Public Relations

We’ve said this to clients and prospective clients more than once.  Timing is everything in the world of PR.

From when you make an announcement to allowing enough advance lead up time prior to your announcement, timing can make all the difference in getting you the coverage you deserve.  For example, did you know that what day of the week you issue a press release can affect your media coverage?  There is a reason why celebrities and other high profile organizations pick Fridays to announce negative news.  Issue a press release over the wire on a Friday, and the odds are that your coverage of your release will fizzle.

On the flip side, making sure you allow enough advance lead time to build up an announcement like a new product is critical too.  A common misperception is that all there is to a new product announcement is to write and issue a press release.  It isn’t.  PR for a new product launch is a carefully orchestrated program that begins weeks, if not months, before a press release goes out.  Smart companies include advance outreach to the media under embargo well before their new product announcement.  Skip this step, and your new product announcement will fall flat.

​As with most things, timing is everything.  Including with PR.