The fall and winter holiday season is upon us. Along with Trick or Treaters, Thanksgiving feasts, Hanukkah, Christmas and Kwanzaa, the season offers additional opportunities for PR.
Whether your company serves the business to business or consumer markets, there are many ways to leverage holidays and special events/observances for PR.
Some things to think about:
- Do your products or services relate to holiday buying? If so, there are many holiday gift buying guides and articles still underway, from Black Friday buying to last minute holiday gifts.
- Does your announcement tie in or is relevant to upcoming holidays or special observances? Timing your announcement around one of these (and referencing it in your press release or media outreach) can expand your PR outreach.
- What other ways can your upcoming news, products or services tie in with upcoming holidays or special observances?
Regardless of whether you are offering products or services for the consumer or business markets, using holidays and special observances are yet another way to make your PR stand out from the competition!