If you have a new business or startup and are thinking about utilizing public relations, one of the first steps is developing a PR plan for your company with top objectives such as, target audiences, deliverables and messaging. A next step would be to craft a creative brief with your PR messaging for each project. A creative brief typically includes a project summary, background, a main message and supporting messages.
What is the story you want to tell? Your business plan is a good starting point. Here are some questions you or your PR counsel should ask:
- What is important to you about PR?
- Who are your target audiences?
- What do you want to accomplish with PR?
- What makes you different from your competition?
- Why should the media be interested in you?
- Who do you have on staff that can be leveraged as an expert spokesperson with the media?
Good PR counsel can help you and your business succeed, especially when just starting out. You may not necessarily need someone on staff or retainer at first, but you can use one of the many PR consultants and no retainer experts such as BYPR, to help guide you along the way.