The Contributed Article

Contributed articles – articles that carry the name of someone from an organization as the author - are a great way for entrepreneurs, startups and SMBs to promote their businesses and establish themselves as leading experts, as well as provide collateral material in the form of an article reprint that can be used in the sales process.  

BYPR has a long track record of helping companies of all sizes – especially entrepreneurs, startups and SMBs – get contributed articles placed in top industry and trade media as well as business journals and publications.  Here are a few tips and insights into the process:

• ​Have professional counsel both for developing your articles and pitching them to the media.  Starting out with someone with a track record of helping companies develop and place contributed articles is important to the success of a business.  There are a variety of topics to write about and an experienced professional will streamline this process.
• Not all contributed articles are equal.  Companies are competing against professional writers who make their living by selling their articles to magazines and other media.  Finding ways to make a story idea or proposal stand out is paramount.
• Timing is everything.  It is very important to meet deadlines.  If not, the risk of losing the opportunity, (because most media won’t hold up publication for your article), is extremely high.  Even if there is no deadline, still get the article to the media as quickly as possible.  What is considered relevant and news worthy changes daily and something of interest now might not be of interest several months or more down the road.