The Importance of TV

For many entrepreneurs, SMBs and startups, TV is the ideal medium for coverage, but not always accessible if they don’t know where to begin.  BYPR’s track record in getting startups and smaller companies (as well as larger clients) covered by TV, ranging from local news to national broadcast media including ABC News and The Discovery Channel, is impressive.  But as with all public relations, it is important to make sure that it fits your goals and objectives.
 
A few areas to consider are:

• What are your goals and objectives for reaching out to TV? 
• Do you have something visual to show on TV? 
• Do you know how to package and propose a story to them?  Do you know who to contact, how to contact them and at what times of day? 

 
For so many entrepreneurs, startups and SMBs, no matter how experienced they are in media, their main focus is on running their businesses.  Generating media coverage is time intensive.  For many, sourcing from an outside agency, such as BYPR, is the best way to go.